Wednesday, November 19, 2014

USU student Dillon Cortez starts an adventure business

By Zachary Wilson

USU Sophomore Dillon Cortez wants to change the way students view the weekend and he is doing this with his new business, Student Sherpa Adventure, which he will kick off just before spring break.

Cortez’ idea is that for $200, students can go on an adventure. He supplies the tents, bikes, helmets, rock climbing gear and the transportation, all the student needs is a couple day's worth of clothes.

"It isn’t just about the gear,” said Cortez. "Student Sherpa Adventure is about people seeing the world and literally having an adventure.”

 He laments the students who haven’t seen the beautiful country that is nearby.

“Students often don’t have the knowledge of how to go somewhere and get the most out of a place like the Tetons, or Moab, so we want to give students this opportunity,” said Cortez.

Cortez’ fight right now is finding first buyers.

“I’m hoping to do a lot of word-of-mouth advertising,” Cortez said. “We give kids who bring a friend like five dollars off for every guest they bring.

Ryan Miller, the owner of a ZAGG store in Logan, says this is not a viable way of advertising. 

“Word-of-mouth can only get you so far, its big, public promotions that really bring in business,” Miller said. “Everyone knows Reese’s are good, but you still see advertisements for them all of the time.”

Cortez’ business is online at studentsherpaadventure.com.



No comments:

Post a Comment